The good: Web browsing has become even quicker than it already was. Efficiency during browsing should skyrocket using Google Instant Previews. Often times, certain web pages that have the desired key words prove to be useless and unnecessary clicks. The information on the selected page might also be less than satisfactory to the user. With this screenshot, the viewer can see exactly where his or her search keyword falls on each page and if multiple terms show up close together. Since the goal of Instant Previews is quickness and efficiency, speed is obviously a major part of the process. Instant Previews estimates that it should take less than a tenth of a second for the preview to appear, so there should be an instantaneous feeling to browsing, as 6 or 7 pages of information can be scanned in mere seconds.
Security is obviously one of the major issues on the internet nowadays. Whether its internet predators or cyber squatters, safety rates should rise and privacy should be at an all time high. Cyber squatters often prey on mistypes such as "rbay" or "hoogle" where the desired pages are only a letter off, but that one error proves to be fatal, as the user's computer information is now hostage to an internet predator. Passwords, account information, family information, and tons of other information is lost continuously to cyber predators every year. Likewise, children on the internet are subject to random clicks on websites that they are unfamiliar with, such as chat rooms. Through Google Instant preview, people of all ages can save their accounts and families alike from internet predators and prevent tragedy. I'm sure that a businessman who accidentally clicks on a link and loses millions of dollars to a cyber squatter wouldn't mind a page preview before viewing a page while searching for information to ensure company safety.
The bad: Well, there are not many negative effects that Google Instant Previews will have, if at all. Companies who advertise with Google and receive money based on clicks will surely lose some business if Instant Previews works as desired. Random browsing will be shortened, if not eliminated, so companies whose pages are stumbled upon accidentally will surely see fewer clicks coming their way.
For businesses, Google Instant Previews could become an asset that puts a company over the top. Searching the internet has now become quicker and more efficient, while privacy and safety has increased. Google Instant Preview will most certainly increase production for most, if not all, companies. Whether it is research, development, or browsing in general, Google Instant Previews will assist in a company's growth and development.
http://bits.blogs.nytimes.com/2010/11/09/google-introduces-visual-previews-of-search-results/?ref=technology
http://venturebeat.com/2010/11/09/google-instant-previews/
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