Thursday, October 7, 2010

Google Goggles

Are you tired of having to type in your internet searches on your mobile phone? The prospect of entering extensive searches through tiny keys doesn't sound too appealing wen you think about it. Thanks to Google Apps, manually typing internet searches is soon to be a thing of the past. Recently, Google has released a new product for most Android and SmartPhones called "Google Goggles." Goggles allows the user to take a picture of the desired subject and electronically searches the internet for not only the product's image, but also carries out a Google search for all the information about the product.
The good: Google Goggles has the nearly unlimited backing of the Google search engine. Unlimited information is now available through the camera of a smart phone. The application itself is free for download in App stores and it does not take up nearly the amount of battery life or memory space that many other apps do. I, myself, have downloaded this product on my Android phone and can vouch for its validity. From a business standpoint, Google Goggles can make obtaining information about products even easier. Since Goggles works with most buildings and landmarks, potential investors in property could photograph their sites and learn the costs, history, owners, etc that go along with the site. Investors looking to buy a product simply can photograph the product and learn of its maker, potential hazards, prices of competitors, etc. to ensure they are buying top-quality items. Google Goggles can help companies prevent bad investments, especially those who tend to act on impulse when seeing an "irresistible" product.
The bad: While Google Goggles does, in fact, have the nearly unlimited backing of the Google search engine, Goggles do have some limitations. For one, Goggles cannot yet identify articles of clothing, animals, plants, and some kinds of furniture. This may be one indication that the product was released a little prematurely, but I suspect that Google Goggles 2.0 will be much more advanced and will be able to identify most, if not all, of what the user photographs. As with many products that use the internet, a stable internet connection is required with Goggles. If you happen to hit a dead spot for the internet, you will not be able to search. Also, as one might assume with a camera, a steady hand is required for Goggles. If you cannot take a non-blurry picture, the app probably will not be able to find your product. As I have said, I assume that the next version of Goggles, which will probably be released fairly soon, will have the kinks worked out for future users.
All in all, there are not too many downsides to Google Goggles. Users of smart phones now have an even easier way of searching and researching products cheaply and quickly. While the range might be limited, for now, Google Goggles still has enough power and ability to aid business research and transactions while helping to eliminate potential bad deals. Overall, Google Goggles is a must-try product for anyone with a smart phone. Google truly is redefining the saying "A picture is worth a thousand words."


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